GrowthBook Version 4.0
GrowthBook 4.0 includes a huge number of new features and updates. Continue reading for a full list of changes.
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3 min read
Featured
Latest
What is A/B Testing? The Complete Guide to Data-Driven Decision Making
Stop guessing what works and start knowing: A/B testing transforms hunches into data-driven decisions, turning every change on your website from a risky bet into a calculated experiment that can boost conversions without spending more on traffic.
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9 min read
Building in the AI Era: Lessons from Past Technological Revolutions
Why bolting AI onto existing products is like adding lightbulbs to steam factories. Lessons from Ford to ChatGPT on truly transformative tech adoption.
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3 min read
GrowthBook is Now Available on the Vercel Marketplace
Feature flags without the performance hit. GrowthBook's Vercel Marketplace integration syncs flags to Edge Config for zero-latency evaluation—finally, experimentation that doesn't slow down your app.
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3 min read
GrowthBook Version 4.0
GrowthBook 4.0 includes a huge number of new features and updates. Continue reading for a full list of changes.
·
3 min read
Flavors of Experimentation in GrowthBook
GrowthBook provides you with 3 different types of experimentation for different purposes: Bandits for picking a winner among many, Safe Rollouts for releasing safely, and Experiments for learning.
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4 min read
SQL Explorer: Time to Be the Marco Polo of Your Data
GrowthBook's new SQL Explorer lets you run queries, analyze data, and create visualizations without leaving the platform.
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4 min read
GrowthBook Launch Month - Week 4
This week we're launching our Managed Warehouse and Feature Flag Usage Analytics.
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2 min read
I Started Talking to My Experiments with MCP. Here's What Happened
A platform builder discovers why experimentation tools need to become more fluid. How MCP and conversational AI are creating experimentation's ambient era.
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5 min read
GrowthBook Launch Month - Week 3
For week 3 of our Launch Month, we're releasing SQL Explorer, which lets you query your data and visualize results.
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1 min read
What are Feature Flags?
Feature flags let you turn functionality on or off without deploying new code, enabling instant rollbacks and progressive rollouts that transform risky all-or-nothing releases into safe, controlled feature launches.
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8 min read
GrowthBook Launch Month - Week 2
This week we're launching Insights, which includes a new Executive Dashboard, searchable experiment learnings, timeline visualizations, and deep metric analysis.
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2 min read
GrowthBook Launch Month - Week 1
This June is our Launch Month! Every week, we’ll announce major new features and changes to GrowthBook that you can try out early, before the final release at the end of the month.
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2 min read
