A team of 4 growth engineers ran 360 experiments in a year, helping Fyxer grow from $1M to $35M ARR. Here's how they combined a growth engineering mindset with AI-powered coding to test at a pace most companies can't match.
Khan Academy went from vibes-based prompt testing to running A/B experiments on their AI tutor, Khanmigo, in production. Kelli Hill shares the journey, including a fascinating iterative case study on latency vs. math accuracy.
Every team building on top of LLMs faces the same fundamental question: how do you know if your AI feature
Ronny Kohavi and GrowthBook cover the A/B testing best practices for designing experiments that drive long-term growth.
A team of 4 growth engineers ran 360 experiments in a year, helping Fyxer grow from $1M to $35M ARR. Here's how they combined a growth engineering mindset with AI-powered coding to test at a pace most companies can't match.
The case for looking beyond the Average Treatment Effect. An experiment result is an average across all your users. Some
Stop guessing what works and start knowing: A/B testing transforms hunches into data-driven decisions, turning every change on your website from a risky bet into a calculated experiment that can boost conversions without spending more on traffic.
Khan Academy went from vibes-based prompt testing to running A/B experiments on their AI tutor, Khanmigo, in production. Kelli Hill shares the journey, including a fascinating iterative case study on latency vs. math accuracy.
Tired of high-stakes deployments and 3 AM rollbacks? Learn how feature flags let you decouple deployment from release so you can ship with confidence.
Type-safe feature flags in React catch silent bugs before production. Learn to auto-generate TypeScript types with GrowthBook and stop shipping broken flags.
A feature flag platform ends up in critical paths: request handlers, render paths, mobile startup flows, and incident response. Most
Prolog: Is A/B Testing Here to Stay? In the age of AI, there is a growing debate about how
GrowthBook 4.3 Release: Run experiments 20% faster using post-stratification, metric drilldowns for deeper insights, and feature evaluation diagnostics. Plus Rust & Roku SDKs.
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In under two minutes, GrowthBook can be set up and ready for feature flagging and A/B testing, whether you use our cloud or self-host.