Senior Developer Advocate at GrowthBook
Stop relying on "vibe checks" to ship GenAI. While AI Evals answer "can the model do the job?", only A/B testing answers "do users care?" Discover how to combine offline evaluation with online experimentation to build a reliable pipeline for shipping LLM features.
That model topping the leaderboards? It might be the worst choice for your app. Here's why benchmarks are lying to you—and how A/B testing reveals what actually works.
Everything you need to know about Generative Engine Optimization (GEO).
Stop guessing what works and start knowing: A/B testing transforms hunches into data-driven decisions, turning every change on your website from a risky bet into a calculated experiment that can boost conversions without spending more on traffic.
Feature flags without the performance hit. GrowthBook's Vercel Marketplace integration syncs flags to Edge Config for zero-latency evaluation—finally, experimentation that doesn't slow down your app.
GrowthBook's new SQL Explorer lets you run queries, analyze data, and create visualizations without leaving the platform.
A platform builder discovers why experimentation tools need to become more fluid. How MCP and conversational AI are creating experimentation's ambient era.
Feature flags let you turn functionality on or off without deploying new code, enabling instant rollbacks and progressive rollouts that transform risky all-or-nothing releases into safe, controlled feature launches.
The Experiment Decision Framework helps answers those tricky questions about when to end your experiment and whether the results are up to snuff.
Flag name on the tip of your tongue? Use Search Filters to quickly find it, narrowing down flags by type, rule, status, and more.
The official GrowthBook MCP Server lets you create feature flags, review experiments, and more right from your favorite AI tool.
Feature flags are powerful, but they can become overwhelming at scale. Here are 5 must-have tools to scale your flag game without breaking your app (or your brain).
In under two minutes, GrowthBook can be set up and ready for feature flagging and A/B testing, whether you use our cloud or self-host.
