The Definitive Technical Guide to Generative Engine Optimization (2025)
Everything you need to know about Generative Engine Optimization (GEO).
Developer Advocate at GrowthBook
Everything you need to know about Generative Engine Optimization (GEO).
Stop guessing what works and start knowing: A/B testing transforms hunches into data-driven decisions, turning every change on your website from a risky bet into a calculated experiment that can boost conversions without spending more on traffic.
Feature flags without the performance hit. GrowthBook's Vercel Marketplace integration syncs flags to Edge Config for zero-latency evaluation—finally, experimentation that doesn't slow down your app.
GrowthBook's new SQL Explorer lets you run queries, analyze data, and create visualizations without leaving the platform.
A platform builder discovers why experimentation tools need to become more fluid. How MCP and conversational AI are creating experimentation's ambient era.
Feature flags let you turn functionality on or off without deploying new code, enabling instant rollbacks and progressive rollouts that transform risky all-or-nothing releases into safe, controlled feature launches.
The Experiment Decision Framework helps answers those tricky questions about when to end your experiment and whether the results are up to snuff.
Flag name on the tip of your tongue? Use Search Filters to quickly find it, narrowing down flags by type, rule, status, and more.
The official GrowthBook MCP Server lets you create feature flags, review experiments, and more right from your favorite AI tool.
Feature flags are powerful, but they can become overwhelming at scale. Here are 5 must-have tools to scale your flag game without breaking your app (or your brain).
Running a successful experimentation program isn’t just about analyzing results—it’s about seamlessly integrating experimentation into your team’
GrowthBook has launched its JS SDK on JSR, making it easier for developers to implement feature flagging and experimentation. With TS support and auto-generated documentation, the SDK streamlines workflows. Check out the official docs to get started!
In under two minutes, GrowthBook can be set up and ready for feature flagging and A/B testing, whether you use our cloud or self-host.