That model topping the leaderboards? It might be the worst choice for your app. Here's why benchmarks are lying to you—and how A/B testing reveals what actually works.
Everything you need to know about Generative Engine Optimization (GEO).
Most AI coding tools today help teams build faster, but they don’t provide the feedback needed to know what’s worth building. Feedback loops—drawn from millions of experiments—will be the next breakthrough in agentic coding, making AI smarter, faster, and more valuable to every software team.
Why bolting AI onto existing products is like adding lightbulbs to steam factories. Lessons from Ford to ChatGPT on truly transformative tech adoption.
A platform builder discovers why experimentation tools need to become more fluid. How MCP and conversational AI are creating experimentation's ambient era.
It’s estimated that over 40% of all new code is now written by AI and that trend is likely
The official GrowthBook MCP Server lets you create feature flags, review experiments, and more right from your favorite AI tool.
Large Language Models (LLMs) are evolving at breakneck speed. Every month, new models claim to be faster, cheaper, and smarter
Learn how we built WebLens, our AI-powered hypothesis generator, to enhance A/B testing by efficiently analyzing websites and proposing actionable optimization strategies.
In under two minutes, GrowthBook can be set up and ready for feature flagging and A/B testing, whether you use our cloud or self-host.
