Better Visual Editor Experiments
Solve ALL of the problems with client-side experimentation with GrowthBook's Edge Worker SDKs
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3 min read
Experimentation
Latest
Changing Running Experiments Safely and Flexibly in GrowthBook
Running experiments can be a messy business and you often want to make changes mid-experiment. Making changes to running experiments
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3 min read
Boost Confidence in Experiment Launches with GrowthBook's Pre-Launch Checklists
At GrowthBook, our mission has always been to empower organizations to optimize their online experiments seamlessly. We are thrilled to
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2 min read
Alternative to Google Optimize — Modernize Your A/B Testing with GrowthBook
As Google Optimize and Optimize 360 are to sunset on September 30, 2023, many users are hunting for an alternative experimentation…
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3 min read
Goodhart’s Law and the Dangers of Metric Selection with A/B Testing
The surprisingly counterintuitive problems of choosing metrics (and how it relates to cobras)
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4 min read
Appetite for Risk — A/B Testing in Fast-Paced Environments
Rigorous statistics are often at odds with the needs of modern, product-driven companies to move fast and ship fast.
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3 min read
Guide to Multi-Arm Bandits: What is it, and why you probably shouldn’t use it.
What is multi-arm bandit testing, how does it compare to regular A/B testing, and what are some of the reasons you should or should not use it?
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7 min read
A/B Testing Platforms: Build vs Buy
Discussing the pros and cons of building vs buying an A/B testing platform.
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4 min read
Why the Impact of A/B Testing Can Seem Invisible
Often companies run A/B tests which show positive results, and yet when overall metrics are examined, the impact of these tests is…
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5 min read
Why A/B Testing Is Good for Your Company Culture
Adapting a robust A/B testing program not only drove growth, it also improved our company culture
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4 min read
