GrowthBook Version 4.0
GrowthBook 4.0 includes a huge number of new features and updates. Continue reading for a full list of changes.
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3 min read
Experimentation
Latest
Flavors of Experimentation in GrowthBook
GrowthBook provides you with 3 different types of experimentation for different purposes: Bandits for picking a winner among many, Safe Rollouts for releasing safely, and Experiments for learning.
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4 min read
I Started Talking to My Experiments with MCP. Here's What Happened
A platform builder discovers why experimentation tools need to become more fluid. How MCP and conversational AI are creating experimentation's ambient era.
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5 min read
GrowthBook Launch Month - Week 1
This June is our Launch Month! Every week, we’ll announce major new features and changes to GrowthBook that you can try out early, before the final release at the end of the month.
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2 min read
Don’t Let Vibe Coding Become Vibe Shipping
It’s estimated that over 40% of all new code is now written by AI and that trend is likely
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2 min read
Customize Your Experimentation Workflow with Custom Fields and Shareable Experiments
Running a successful experimentation program isn’t just about analyzing results—it’s about seamlessly integrating experimentation into your team’
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2 min read
GrowthBook Version 3.4
GrowthBook 3.4 is live! Streamline experimentation and automate workflows with Experiment Templates, Custom Fields, Shareable Experiments & more.
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4 min read
The Best A/B Testing Platforms of 2025: Features, Comparisons, and Expert Recommendations
Imagine making every product decision with data, powered by the best A/B testing platforms of 2025. These tools have
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4 min read
Introducing Multi-Armed Bandits in GrowthBook
Discover how Multi-Armed Bandits revolutionize A/B testing in GrowthBook. Learn to optimize experiments automatically, reduce opportunity costs, and make data-driven decisions faster.
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5 min read
Convincing Leadership to Adopt A/B Testing
Many of today's leading companies rely on A/B testing to measure the impact of product changes and
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5 min read
9 Common Pitfalls That Can Sink Your Experimentation Program
Many A/B testing programs fall short due to low test frequency, biases, high costs, or lack of leadership buy-in. This blog highlights common pitfalls and offers solutions to improve experimentation, helping companies generate better insights and drive impactful product improvements.
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8 min read
How We Built WebLens: Creating an AI-Powered Hypothesis Generator
Learn how we built WebLens, our AI-powered hypothesis generator, to enhance A/B testing by efficiently analyzing websites and proposing actionable optimization strategies.
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6 min read
