We're excited to announce that GrowthBook is now available as a native integration in the Experimentation category on the Vercel Marketplace! This integration makes it easier than ever to add feature flagging and A/B testing to your Vercel projects, with streamlined setup, unified billing, and ultra-low latency performance.
What This Means for Developers
The Vercel Marketplace includes an Experimentation category specifically designed for developers who want to implement feature flags and run experiments without the complexity of managing separate platforms. As one of the first experimentation providers in this new category, GrowthBook brings enterprise-grade feature management and experimentation directly into your Vercel workflow.
With this native integration, you can:
- Access GrowthBook from Vercel: Access flags and experiments without leaving the Vercel dashboard
- Sync to Vercel Edge Config: Automatically sync your feature flags to Vercel Edge Config for near-zero latency flag evaluation
- Unified billing: Manage GrowthBook billing through your existing Vercel account
- Integrate GrowthBook and Vercel SDK’s, seamlessly: Use GrowthBook's SDKs or integrate with Vercel's Flags SDK for simplified setup
Built for Performance and Scale
Traditional feature flagging solutions often introduce latency through API calls, causing flickering web pages, missed analytics, poor UX, and skewed experimentation results. Our Vercel integration leverages Edge Config to eliminate this bottleneck entirely. When you enable Edge Config syncing, your feature flags are automatically distributed to Vercel's global edge network, allowing your applications to evaluate flags without making external API calls.
This means no flickering, no delays, and no compromises on performance—just real-time control over your application features with sub-millisecond flag evaluation times.
How It Works
Getting started is incredibly straightforward:
- Install from the Marketplace: Navigate to the Vercel dashboard, select Integrations, then Browse Marketplace. Find GrowthBook in the Experimentation category.
- Choose Your Plan: Select between our free Starter or Pro plan. Pro plan billing is handled directly through Vercel for a unified experience.
- Connect Your Projects: The integration creates a new GrowthBook organization and automatically connects it to your selected Vercel projects.
- Start Building: Create feature flags, set up A/B tests, and manage rollouts in GrowthBook, with direct access from your Vercel dashboard
- Dive Deeper: Use GrowthBook's full analytics suite to understand experiment results
Perfect for Next.js Applications
If you're building with Next.js, the integration works seamlessly with Vercel's Flags SDK. You can use the newly released @flags-sdk/growthbook provider to load experiments and flags with zero configuration. For other frameworks, GrowthBook's comprehensive SDK library supports every major language and platform.
Enterprise-Grade Features, Startup-Friendly Pricing
This integration brings all of GrowthBook's powerful features to Vercel users:
- Advanced Targeting: Target users based on attributes, location, device type, and custom rules
- Statistical Analysis: Built-in Bayesian and Frequentist statistics engines for reliable experiment results
- Multi-armed Bandits: Automatically optimize traffic allocation based on performance
- Comprehensive Analytics: Track any metric and understand the full impact of your experiments
- Warehouse Native: Use your existing data stack (Snowflake, BigQuery, Databricks, ClickHouse, Postgres, etc.)
Our pricing remains developer-friendly, with a generous free tier that includes unlimited feature flags and experiments for up to 3 team members. The Pro plan scales with your needs and is now conveniently billed through Vercel.
The Next Step in Your Development Workflow
Modern web development requires the ability to test, iterate, and optimize continuously. With GrowthBook now available on the Vercel Marketplace, you can add sophisticated feature management and experimentation capabilities to your projects in minutes, not days.
Whether you're rolling out a new feature to a subset of users, running A/B tests to optimize conversion rates, or implementing progressive rollouts to minimize risk, GrowthBook provides the tools you need without slowing down your development workflow.
Get Started Today
Ready to start experimenting? Install the GrowthBook integration from the Vercel Marketplace today. It's available to users on all Vercel plans, and you can be up and running with your first feature flag in under 60 seconds.
Install GrowthBook on Vercel Marketplace →
For questions or support, join our Slack community or check out our documentation for Next.js integration details.
