How The Social Club Cut Experimentation Costs by 82%
Real data from The Social Hub shows just how much you can save with GrowthBook.
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5 min read
A/B Testing
Latest
Dark Patterns in A/B Testing: How Short-Term Optimization Leads to Product Enshittification
Why optimizing for short-term A/B test wins can degrade user trust and product quality. A look at common dark
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5 min read
7 Steps to Better Experiment Design
Only 10–30% of experiments produce a clear winner — and that’s not a problem, it’s reality. This article shows how high-performing teams design experiments to learn faster and make better decisions, even when results are neutral.
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4 min read
The Benchmarks Are Lying to You: Why You Should A/B Test Your AI
That model topping the leaderboards? It might be the worst choice for your app. Here's why benchmarks are lying to you—and how A/B testing reveals what actually works.
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5 min read
Flavors of Experimentation in GrowthBook
GrowthBook provides you with 3 different types of experimentation for different purposes: Bandits for picking a winner among many, Safe Rollouts for releasing safely, and Experiments for learning.
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4 min read
Experiment Decision Framework for Automated Shipping Recommendations
The Experiment Decision Framework helps answers those tricky questions about when to end your experiment and whether the results are up to snuff.
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2 min read
Don’t Let Vibe Coding Become Vibe Shipping
It’s estimated that over 40% of all new code is now written by AI and that trend is likely
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2 min read
The Best A/B Testing Platforms of 2025: Features, Comparisons, and Expert Recommendations
Imagine making every product decision with data, powered by the best A/B testing platforms of 2025. These tools have
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4 min read
Introducing Multi-Armed Bandits in GrowthBook
Discover how Multi-Armed Bandits revolutionize A/B testing in GrowthBook. Learn to optimize experiments automatically, reduce opportunity costs, and make data-driven decisions faster.
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5 min read
Convincing Leadership to Adopt A/B Testing
Many of today's leading companies rely on A/B testing to measure the impact of product changes and
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5 min read
9 Common Pitfalls That Can Sink Your Experimentation Program
Many A/B testing programs fall short due to low test frequency, biases, high costs, or lack of leadership buy-in. This blog highlights common pitfalls and offers solutions to improve experimentation, helping companies generate better insights and drive impactful product improvements.
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8 min read
How We Built WebLens: Creating an AI-Powered Hypothesis Generator
Learn how we built WebLens, our AI-powered hypothesis generator, to enhance A/B testing by efficiently analyzing websites and proposing actionable optimization strategies.
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6 min read
