As Google Optimize and Optimize 360 are to sunset on September 30, 2023, many users are hunting for an alternative experimentation…
The surprisingly counterintuitive problems of choosing metrics (and how it relates to cobras)
Rigorous statistics are often at odds with the needs of modern, product-driven companies to move fast and ship fast.
What is multi-arm bandit testing, how does it compare to regular A/B testing, and what are some of the reasons you should or should not use it?
Discussing the pros and cons of building vs buying an A/B testing platform.
Often companies run A/B tests which show positive results, and yet when overall metrics are examined, the impact of these tests is…
Adapting a robust A/B testing program not only drove growth, it also improved our company culture
In under two minutes, GrowthBook can be set up and ready for feature flagging and A/B testing, whether you use our cloud or self-host.
