We're proud to announce the upcoming release of our brand-new Visual Editor! Soon, you'll be able to design A/B tests on your website directly in your browser, ship the tests to production, and analyze the results, all without writing a single line of code.
We launched our original Visual Editor last year in Beta. This first version was more of a proof-of-concept to gauge community interest and see if this was something we wanted to invest in going forward. The answer was clear - people really want this feature.
We had been planning to work on Visual Editor 2.0 later this year, but with the sunset of Google Optimize, we decided to accelerate our plans and give the 250,000 Optimize users a compelling, affordable alternative that can work with their existing Google Analytics data.
What is Changing?
This new Visual Editor was completely rewritten from scratch. Below are the major improvements available at launch. More importantly, our new design and architecture will allow us to rapidly iterate and add more features in the coming months.
Chrome Extension instead of IFrames
By switching to a browser extension, we were able to fix a whole host of bugs and security issues associated with iframes. Also, this lets you try out the visual editor on your live site without deploying any code first.
Instead of a separate
Powerful Assignment and Targeting Rules
You can now use the same assignment and targeting system that powers our world-class feature flagging platform for your visual experiments. Plus, our URL targeting is now more intuitive and powerful with support for wildcards and multiple rules.
When can I use it?
We're putting the final touches on the Visual Editor now and expect it to be fully ready to use next week. At first, the Visual Editor will only be available to GrowthBook Pro and Enterprise customers, but we're working on a way to let everyone try it out for free. Stay tuned for more info!