Graham McNicoll

Latest

What is multi-arm bandit testing, how does it compare to regular A/B testing, and what are some of the reasons you should or should not use it?

Jan 14, 2021 · 7 min read

Discussing the pros and cons of building vs buying an A/B testing platform.

Nov 23, 2020 · 4 min read

Often companies run A/B tests which show positive results, and yet when overall metrics are examined, the impact of these tests is…

Nov 16, 2020 · 5 min read

Adapting a robust A/B testing program not only drove growth, it also improved our company culture

Nov 13, 2020 · 4 min read

In under two minutes, GrowthBook can be set up and ready for feature flagging and A/B testing, whether you use our cloud or self-host.